DESK JOCKEYS Vs. HOMEBODIES: THE WORK LIFESTYLE SHOWDOWN
Challenge: Before updating their work from home policies, several global companies wanted to understand the overall landscape when it came to this polarizing issue.
Solution: A series of “man on the street” videos that caucused real people in the heart of New York City on their feelings and thoughts about whether they prefer working from home, working from the office or a hybrid situation. The comedian took a neutral and lighthearted tone in order to keep the piece unbiased.
COMPACT DISC
Challenge: A pharmaceutical company wanted to leverage the power of the DISC behavioral self-assessment tool to create more empathy between their remote and in-office employees and equip their sales team with the ability to forge stronger relationships with their buyers.
Creative Solution: We paired an expert DISC Trainer with master improvisors from famous stages to explain the different behavior types and demonstrate how each type would react in specific situations. The program was hailed as entertaining, educational and immediately applicable as employees and sales teams strengthened their internal and external relationships.
The compay we MUST keep
Challenge: Cullinan Oncology, cutting edge biotech company, wanted to create a series of videos to build awareness and highlight their commitment to diversity, inclusion and innovation in all areas of their business. The pieces needed to be relevant for multiple audiences across their organization and aid both their internal and external recruitment efforts.
Solution: A series of videos featuring internal leadership talking through their commitment to diversity and inclusion and how it shapes every part of their organization. From more accurate clinical trials through diversity to the very foundation of the company’s core ethos.
FLAVORFUL ADVENTURES
Challenge: Unilever was looking for a unique, fun and buzz worthy way to inspire their marketing and sales force to implement their products in a more contextual way.
Solution: A 6 episode cooking show called Homemade Unfiltered that featured Unilever products in a way that feels more contextual than advertorial. The series starred celebrity chef Ayesha Curry and was shot in a way that made the viewer feel like they were right in the kitchen and cooking alongside this famous chef.
LUXURY LAW SCHOOL
Challenge: A subject matter expert and luxury industry training veteran wrote a definitive blueprint for the luxury industry called The Luxury Laws of Excellence. This book has served as a very successful foundation for her work with legendary companies like Richemont, LVMH and Tiffany. The objective was to scale the curriculum so it can be used by learners asynchronously around the globe. Additionally, the content was to be used by participants as a constant refresher.
Solution: We created a dynamic e-learning version that allowed The Luxury Laws script to come to life in a more humanized and digestible way.
LIGHTS…CAMERA…ACTION
Challenge: iOne Digital is a large media conglomerate and wanted to develop a program that celebrated Black History Month for shareholders, consumers and their internal employees.
Solution: Black Photographers Matter is an awareness program told through the eyes of 4 artists. The piece was distributed for the entire month of February on multiple digital platforms, and garnered millions of impressions and internal praise.
COMPASSION
Challenge: To raise awareness for the Charter for Compassion Movement- a global network connecting people, cities, grassroots organizers and leaders to each other. CFC provides educational resources, organizing tools and avenues for communication.
Solution: Leveraging our vast network, we sourced a celebrity that was both aspirational and aligned with the organization’s core values to help raise awareness.
A FUNNY THING HAPPENED
Challenge: Citi wanted to do an internal piece with two objectives: celebrate female entrepreneurism and highlight the positive impact that a more inclusive environment can have on any business.
Solution: We created a piece called “The Funny Thing About Progress” featuring Caroline Hirsch, the legendary owner of Carolines Comedy Club in NYC. The piece highlighted her rise in the male-dominated comedy club business and the critical need for diverse voices in all walks of comedy and business.
QUARATINE CUISINE
Challenge: During the pandemic, a prominent financial institution with thousands of employees was looking for some participatory online experiences to offer their employees a sense of camaraderie, levity and connection during the lockdown.
Solution: We worked with our talent agency partners to create a cooking show competition show that challenged home chefs to make the best meal with only the ingredients inside their fridge. The dish that looked the best to the host/judges would win the day. Employees were encouraged to make their own dishes from the ingredients in their fridges and send pictures/videos so they could get in on the action too!